What is SEO Software?

Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking.

Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader MOZ Local, and other recommended solutions in this category.

SEO Software

Top 10 Most Popular SEO Software

MOZ Local reviews
MOZ Local

Our Score 9.9

User Satisfaction 99%

MOZ is a phenomenal platform that is designed for content marketing, SEO, and link analysis. Read Reviews

SEMrush reviews

Our Score 9.7

User Satisfaction 94%

SEMrush is a global tool for top-rated keyword research, business intelligence, and online competitor analysis. Read Reviews

Serpstat reviews

Our Score 9.6

User Satisfaction 100%

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Read Reviews

Moz Pro reviews
Moz Pro

Our Score 9.5

User Satisfaction 99%

Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. Read Reviews

Raven Tools reviews
Raven Tools

Our Score 9.4

User Satisfaction 94%

Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Read Reviews

Ahrefs reviews

Our Score 9.5

User Satisfaction 95%

Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. Read Reviews

AgencyAnalytics reviews

Our Score 9.5

User Satisfaction 100%

AgencyAnalytics is an SEO reporting software solution for marketing agencies. Read Reviews

BrightEdge reviews

Our Score 9.2

User Satisfaction 85%

BrightEdge is a software platform whose Data Cube provides marketers a web-wide understanding of billions of pieces of content and consumer intent. Read Reviews

UpCity reviews

Our Score 9.2

User Satisfaction 100%

UpCity is an online marketplace that connects companies with proven digital marketing service providers and agencies. Read Reviews

ReportGarden reviews

Our Score 8.5

User Satisfaction 100%

ReportGarden is a tool that helps online ad agencies create analysis and performance reports for their clients. Read Reviews

How To Choose The Best SEO Software

SEO software is used by individuals and businesses to improve the rankings of their website in search engine results. The trick is to select the best SEO software solution for your specific needs. However, this can be a hard task given the scores of good quality programs out there. We help you by providing information on the features and factors to look for in your search.

Get to know each product with free trial

We recommend you start by signing up for the free trials or demo offered by some of the best SEO software providers. This will enable you to check out each system’s features free of cost and learn whether it can be beneficial for your needs. You can visit the websites of these leading SEO software tools to check if they offer a free trial: Moz Pro, SEMrush, Moz Local, Raven Tools, and Ahrefs. Read our detailed SEO software reviews to get a general comparison of these and other leading platforms in this category.

Targeted Businesses

SEO tools are used by marketing and product executives and teams, as well as SEO experts to learn about areas where they can improve their web properties to get higher rankings in popular search engines.

Examples of SEO Software

  • Moz Pro: You can improve rankings and search engine visibility with Moz Pro’s complete SEO toolset. The app is powered by SEO metrics such as Domain Authority and Page Authority to give you high-quality data to do your job.
  • SEMrush: A leading marketing software used by more than one million global professionals to power their SEO activities. SEMrush is a versatile and robust intelligence suite for online marketing and offers tools for SEO, PPC, social media, and video advertising research.
  • Moz Local: Moz Local SEO can help your business stand out in search engine results. It is also a paid business listing syndication and distribution service.
  • Raven Tools: An online marketing product for SEO, PPC, content marketing, social media and more. The app provides data to make your work easier.
  • Ahrefs: a system that offers users with the world’s largest index of live backlinks. The service provides businesses of all sizes and individuals with a reliable and solid backlink checker tool that delivers detailed backlink profiles for any URL or website

Types of SEO Software

The different types of SEO software are listed below:

  • Link Building: Link building tools can assist you to automate the process of link building.
  • Analysis of Backlinks: Backlinks analysis tools help to check the incoming links of a specific page. They also help in analyzing the quality of the links. Another advantage is this SEO tool can analyze the link building strategies of your competitors which you could use to improve your website’s ranking.
  • Research of Keywords: Before the advent of keyword research tools, keywords were found manually. Today, keyword research is done by SEO software.
  • Technical SEO: Technical SEO tools sweep your site and check it for inconsistencies. The tool looks at all the pages, links, status codes, and meta descriptions, and gives you a detailed report on what needs to be improved to make your site more effective.
  • Tracking of Ranks: A rank tracking tool helps you to track where your links are in the results pages. This knowledge can help you improve your SEO campaigns.
  • Optimization of Content: Content optimization tools provide new ideas to write about and ensure your content is fully optimized before you post it online.

Key Features of SEO Software

Assistance for keyword targeting

You don’t have to do the tedious keyword research on your own. SEO software can do deeper research with quicker and more detailed results.  Features include keyword rank tracking, Return on Investment (ROI) prioritization, and keyword density analysis.

Competition analysis

You can find out about the SEO strategies used by your competitors and analyze them including their site architecture and the keywords they are targeting.

HTML validation and bad link removal

HTML errors and dead links can impact your page rank. SEO software can help you to find these on your site so that you can repair them quickly.

Website auditing

A site audit will analyze your site and offer suggestions to improve your rankings.  It offers a great way to find out new opportunities to enhance your website.

Benefits of SEO Software

Successful SEO strategy starts with starting early and sustaining the campaign with good focus and attention. As competition is intense in all industries, a website with good visibility and ranking in search engines has become essential for business success. Our in-depth comparisons indicate that SEO software solutions offer the following practical benefits:

  • A constant stream of sales opportunities
  • The chance to score over your competitors
  • An adjustable solution that can withstand changes in search engine algorithm
  • Connect with customers through multiple devices (mobile and desktop)
  • Diversify communication channels and lead sources
  • Engage customers through relevant content
  • Global exposure for your online business
  • Improve brand awareness
  • Invoke authority, trust, and credibility
  • Impressive high rankings for greater visibility and access

Latest Trends

Google’s AMP

Google has launched its Accelerated Mobile Pages (AMP) project to build a more user-friendly mobile web with this new standard for creating web content for mobile devices. In short, this new standard provides rules to form a simpler version of HTML. The advantage is pages created in compliance with AMP load much more swiftly on all mobile devices.

Personal branding

The internet is a crowded place and businesses are using personal branding strategies to stand out in the market. One effective method is the use of branded URLSs which help you to make your business more personal. There are many benefits offered by personal branded URLs as they help your site score highly on Google’s search algorithms which boosts your SEO campaigns.

Potential Issues

Low quality tools

You need to do proper research and homework to zero in on a good quality SEO software solution. Otherwise, you may end up investing in a cheap product which may give your low quality keywords, duplicate tags, and broken links.

Black hat SEO tools

Black hat SEO tools use techniques such as plagiarism through article spinning, link building using the same keyword, and increasing the keyword density in articles. These methods can boost your site’s search engine ranking instantly. But the gains are temporary because once search engines detect the malicious black hat activities, they will penalize your site, pull down its ranking, and block ad serving networks.

List of SEO Software Companies

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Our Score Read More

FinancesOnline employs our proprietary SmartScore™ mode to evaluate all the software in the SEO Software category in orded to help you choose the best possible service. It analyzes the following metrics: cruscial modules, collaboration capabilities, custom elements, integration, intuitiveness, customer support, how secure a software is, support for mobile devices, media rating. Currently, MOZ Local is the leader in this category and is recommended by our experts. Following thorough testing it had the best results among its competitors and our reviewers strongly suggest that you consider it as one of the choices for your business.

User Satisfaction Read More

An overview of general user satisfaction with the software in our SEO Software category based on our unique algorythm that finds client reviews, comments and opinions across a broad set of social media platforms in order to help you make an educated buying choice.











Pricing Read More

Each vendor in the SEO Software category will provide a different set of pricing plans for its service and each package will include a unique set of elements. Below we list the overal pricing for the most affordable package available for each product. Please note that advanced features may cost extra.








by quote


by quote

Devices Supported Read More

An analysis of what kind of devices and operating systems are supported by all B2B services in the SEO Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Check which languages and geographies are supported by the popular B2B services in the SEO Software category, including apps aimed at international markets and created for multi-cultural groups of employees.

Pricing Model Read More

Find out which pricing packages are supported by the vendors in the SEO Software category to check which one matches your business requirements and expenses best. Note that specific software can offer free or freemium accounts for you to try out first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

A brief look at which types of customers a given B2B solution in the SEO Software category aims for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what types of product deployement are offered by every B2B vendor in the SEO Software category. Even though the majority of modern SaaS services are cloud-based there are services may offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API