What is SEO Software?

Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking.

Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization.

In short, an SEO software tool should analyze a website’s content and offer suggestions and data for improvements in search engine results pages, provide insightful reports on optimization-related metrics, and focus on improving organic search engine listings.

Most Popular SEO Software

Moz reviews
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Moz

Our Score 9.3

User Satisfaction 97%

Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization. Read Reviews

Raven Tools reviews
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Raven Tools

Our Score 9.0

User Satisfaction 94%

Supercharge your online marketing reports with Raven's reporting engine. Read Reviews

Serpstat reviews
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Serpstat

Our Score 8.8

User Satisfaction 100%

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Read Reviews

SEMrush reviews
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SEMrush

Our Score 8.9

User Satisfaction 94%

SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. Read Reviews

SpyFu reviews
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SpyFu

Our Score 8.9

User Satisfaction 100%

SpyFu is an online search marketing platform that provides unparalleled research on keywords that work for online search marketing strategies. Read Reviews

Yext reviews
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Yext

Our Score 8.8

User Satisfaction 95%

Yext allows businesses of all sizes to boost their sales by getting them listed on the forefront map search results. Read Reviews

Positionly reviews
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Positionly

Our Score 8.8

User Satisfaction 100%

Positionly is an SEO monitoring software that provides the necessary tools to check, track, and evaluate your overall SEO performance. Read Reviews

SimilarWeb Pro reviews
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SimilarWeb Pro

Our Score 8.8

User Satisfaction 98%

SimilarWeb Pro is a top leader worldwide when it comes to web measurement as well as online competitive intelligence. Read Reviews

Ahrefs reviews
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Ahrefs

Our Score 8.8

User Satisfaction 95%

Ahrefs's proprietary technology allows their index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. Read Reviews

SE Ranking reviews
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SE Ranking

Our Score 8.6

User Satisfaction 100%

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. Read Reviews

How To Choose The Best SEO Software

SEO software is used by individuals and businesses to improve the ranking of their website in search engine results. The trick is to select the best SEO software solution for your specific needs. However, this can be a hard task given the scores of good quality apps out there. We help you by providing information on the features and factors to look for in your search.

Get to know each product with free trial

We recommend you start by signing up for the free trials offered by some of the best SEO software tools. This will enable you to check out each system’s features free of cost and learn whether it can be beneficial for your needs. You can visit the websites of these leading SEO software apps to check if they offer a free trial: Moz Pro, SEMrush, Moz Local, Raven Tools, and WebCEO.

Targeted Businesses

SEO tools are used by marketing and product executives and teams, as well as SEO experts to learn about areas where they can improve their web properties to get higher rankings in popular search engines.

Examples of SEO Software

  • Moz Pro: You can improve rankings and search engine visibility with Moz Pro’s complete SEO toolset. The app is powered by SEO metrics such as Domain Authority and Page Authority to give you high-quality data to do your job.
  • SEMrush: A leading marketing software used by more than one million global professionals to power their SEO activities. SEMrush is a versatile and robust intelligence suite for online
  • marketing and offers tools for SEO, PPC, social media, and video advertising research.
  • Moz Local: Moz Local SEO can help your business stand out in search engine results. It is also a paid business listing syndication and distribution service.
  • Raven Tools: An online marketing product for SEO, PPC, content marketing, social media and more. The app provides data to make your work easier.
  • WebCEO: WebCEO offers 12 efficient SEO tools in one robust suite. You can optimize, analyze, maintain, and promote your site with these advanced tools and features.

Types of SEO Software

The different types of SEO software are listed below:

  • Link Building: Link building tools can assist you to automate the process of link building.
  • Analysis of Backlinks: Backlinks analysis tools help to check the incoming links of a specific page. They also help in analyzing the quality of the links. Another advantage is this SEO tool can analyze the link building strategies of your competitors which you could use to improve your website’s ranking.
  • Research of Keywords: Before the advent of keyword research tools, keywords were found manually. Today, keyword research is done by SEO software.
  • Technical SEO: Technical SEO tools sweep your site and check it for inconsistencies. The tool looks at all the pages, links, status codes, and meta descriptions, and gives you a detailed report on what needs to be improved to make your site more effective.
  • Tracking of Ranks: A rank tracking tool helps you to track where your links are in the results pages. This knowledge can help you improve your SEO campaigns.
  • Optimization of Content: Content optimization tools provide new ideas to write about and ensure your content is fully optimized before you post it online.

Key Features of SEO Software

Assistance for keyword targeting

You don’t have to do the tedious keyword research on your own. SEO software can do deeper research with quicker and more detailed results.  Features include keyword rank tracking, Return on Investment (ROI) prioritization, and keyword density analysis.

Competition analysis

You can find out about the SEO strategies used by your competitors and analyze them including their site architecture and the keywords they are targeting.

HTML validation and bad link removal

HTML errors and dead links can impact your page rank. SEO software can help you to find these on your site so that you can repair them quickly.

Website auditing

A site audit will analyze your site and offer suggestions to improve your rankings.  It offers a great way to find out new opportunities to enhance your website.

Benefits of SEO Software

Successful SEO strategy starts with starting early and sustaining the campaign with good focus and attention. As competition is intense in all industries, a website with good visibility and ranking in search engines has become essential for business success. SEO software solutions offer the following practical benefits:

  • A constant stream of sales opportunities
  • The chance to score over your competitors
  • An adjustable solution that can withstand changes in search engine algorithm
  • Connect with customers through multiple devices (mobile and desktop)
  • Diversify communication channels and lead sources
  • Engage customers through relevant content
  • Global exposure for your online business
  • Improve brand awareness
  • Invoke authority, trust, and credibility
  • Impressive high rankings for greater visibility and access

Latest Trends

Google’s AMP

Google has launched its Accelerated Mobile Pages (AMP) project to build a more user-friendly mobile web with this new standard for creating web content for mobile devices. In short, this new standard provides rules to form a simpler version of HTML. The advantage is pages created in compliance with AMP load much more swiftly on all mobile devices.

Personal branding

The internet is a crowded place and businesses are using personal branding strategies to stand out in the market. One effective method is the use of branded URLSs which help you to make your business more personal. There are many benefits offered by personal branded URLs as they help your site score highly on Google’s search algorithms which boosts your SEO campaigns.

Potential Issues

Low quality tools

You need to do proper research and homework to zero in on a good quality SEO software solution. Otherwise, you may end up investing in a cheap product which may give your low quality keywords, duplicate tags, and broken links.

Black hat SEO tools

Black hat SEO tools use techniques such as plagiarism through article spinning, link building using the same keyword, and increasing the keyword density in articles. These methods can boost your site’s search engine ranking instantly. But the gains are temporary because once search engines detect the malicious black hat activities, they will penalize your site, pull down its ranking, and block ad serving networks.

List of SEO Software Companies

Product name:
Category:
Smart
Score:
Price:
User
Satisf.
Support:
8.3
$49
100%
Tickets
8.2
by quote
99%
Training
9.7
$69.95
94%
Training
8.4
by quote
100%
Live support
9.8
$49.99
98%
Email
9.6
by quote
100%
Phone
8.5
$49
100%
Live support
8.9
$72
88%
Training
8.2
$299
98%
Tickets
8.9
by quote
100%
Phone
6.6
by quote
98%
Email
8.0
$29
100%
Email
9.9
$9
99%
Tickets
8.0
by quote
100%
Live support
8.8
$49
96%
Live support


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Selected products (0)

Our Score Read More

Our site makes use of our special SmartScore™ mode to test all the software in the SEO Software category in orded to help you choose the best possible application. It takes into consideration the following aspects: core modules, collaboration capabilities, customization, integration, intuitiveness, help & support, how secure a software is, support for mobile devices, media rating. At the moment, Raven Tools is the leader in this category and our experts are really satisfied with it. Following thorough testing it received the best results among its competitors and our experts strongly suggest that you consider it as one of the alternatives for your company.

User Satisfaction Read More

An overview of general user satisfaction with the services in our SEO Software category based on our unique algorythm that collects client reviews, comments and opinions across a broad set of social media sites to help you make an informed investment decision.

99%

98%

99%

94%

100%

94%

100%

94%

100%

88%

Pricing Read More

Each vendor in the SEO Software category will have a different set of pricing plans for its product and every plan will include a unique set of features. Below we list the overal pricing for the most affordable package provided for each app. Keep in mind that advanced features may have an extra cost.

Devices Supported Read More

An overview of what type of devices and operating systems are supported by all B2B tools in the SEO Software category, including mobile platforms and web-based solutions.

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Laguages Supported Read More

Check what languages and countries are served by the top B2B apps in the SEO Software category, including solutions designed for international markets and created for multi-cultural teams of employees.

USA

UK

Canada

International

China

Germany

India

Japan

Spain

France

Russia

Italy

Dutch

Portugal

Polish

Turkish

Swedish

Pricing Model Read More

Examine what pricing plans are offered by the vendors in the SEO Software category to check which one fits your business requirements and expenses best. Be aware that certain services can support free or freemium accounts for you to test first.

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types Read More

An overview of what groups of clients a given B2B solution in the SEO Software category provides for, from small businesses and non-profits to big enterprises.

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment Read More

An overview of what kinds of software deployement are offered by each B2B vendor in the SEO Software category. Although most of modern SaaS services are cloud-based some services might offer an on-site deployment model too.

Cloud Hosted

On Premise

Open API