Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking.
Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader MOZ Local, and other recommended solutions in this category.
Our Score 9.7
User Satisfaction 94%
Helps you stay competitive with market and competitor data to reinforce your online marketing strategy. Read Reviews
Our Score 9.2
User Satisfaction 94%
A marketing platform consists of a set of tools designed to assist marketers and SEO experts in their work. Read Reviews
Our Score 9.9
User Satisfaction 99%
MOZ is a phenomenal platform that is designed for content marketing, SEO, and link analysis. Read Reviews
Our Score 9.6
User Satisfaction 100%
Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Read Reviews
Our Score 9.5
User Satisfaction 99%
Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. Read Reviews
Our Score 9.4
User Satisfaction 94%
Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Read Reviews
Our Score 9.5
User Satisfaction 95%
Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. Read Reviews
Our Score 9.5
User Satisfaction 100%
AgencyAnalytics is an SEO reporting software solution for marketing agencies. Read Reviews
Our Score 9.2
User Satisfaction N/A
BrightEdge is a software platform whose Data Cube provides marketers a web-wide understanding of billions of pieces of content and consumer intent. Read Reviews
Our Score 9.1
User Satisfaction 95%
Allows businesses of all sizes to boost their sales by getting them listed on the forefront map search results. Read Reviews
Our Score 8.7
User Satisfaction 96%
Comprehensive cloud-based marketing platform to maximize traffic and optimize search rankings of small, medium and large businesses. Read Reviews
Our Score 7.7
User Satisfaction 92%
A comprehensive suite of digital marketing tools designed for marketers for tactics optimization. Read Reviews
SEO tools are used by individuals and businesses to improve the rankings of their website in search engine results. The trick is to select the best SEO tools for your specific needs. However, this can be a hard task given the scores of good quality programs out there. We help you by providing information on the features and factors to look for in your search.
We recommend you start by signing up for the free trials or demo offered by some of the best SEO applications providers. This will enable you to check out each system’s features free of cost and learn whether it can be beneficial for your needs. You can visit the websites of these leading SEO tools to check if they offer a free trial: Moz Pro, SEMrush, Moz Local, Raven Tools, and Ahrefs. Read our detailed SEO software reviews to get a general comparison of these and other leading platforms in this category.
SEO software tools are used by marketing and product executives and teams, as well as SEO experts to learn about areas where they can improve their web properties to get higher rankings in popular search engines.
The different types of SEO software are listed below:
Assistance for keyword targeting
You don’t have to do the tedious keyword research on your own. SEO software can do deeper research with quicker and more detailed results. Features include keyword rank tracking, Return on Investment (ROI) prioritization, and keyword density analysis.
Competition analysis
You can find out about the SEO strategies used by your competitors and analyze them including their site architecture and the keywords they are targeting.
HTML validation and bad link removal
HTML errors and dead links can impact your page rank. SEO software can help you to find these on your site so that you can repair them quickly.
Website auditing
A site audit will analyze your site and offer suggestions to improve your rankings. It offers a great way to find out new opportunities to enhance your website.
Successful SEO strategy starts with starting early and sustaining the campaign with good focus and attention. As competition is intense in all industries, a website with good visibility and ranking in search engines has become essential for business success. Our in-depth comparisons indicate that SEO software solutions offer the following practical benefits:
Google’s AMP
Google has launched its Accelerated Mobile Pages (AMP) project to build a more user-friendly mobile web with this new standard for creating web content for mobile devices. In short, this new standard provides rules to form a simpler version of HTML. The advantage is pages created in compliance with AMP load much more swiftly on all mobile devices.
Personal branding
The internet is a crowded place and businesses are using personal branding strategies to stand out in the market. One effective method is the use of branded URLs which help you to make your business more personal. There are many benefits offered by personal branded URLs as they help your site score highly on Google’s search algorithms which boosts your SEO campaigns.
Low-quality tools
You need to do proper research and homework to zero in on a good quality SEO software solution. Otherwise, you may end up investing in a cheap product which may give your low-quality keywords, duplicate tags, and broken links.
Black hat SEO tools
Black hat SEO tools use techniques such as plagiarism through article spinning, link building using the same keyword, and increasing the keyword density in articles. These methods can boost your site’s search engine ranking instantly. But the gains are temporary because once search engines detect the malicious black hat activities, they will penalize your site, pull down its ranking, and block ad serving networks.
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MOZ is a phenomenal platform that is designed for content marketing, SEO, and link analysis. Read Reviews
Helps you stay competitive with market and competitor data to reinforce your online marketing strategy. Read Reviews
Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Read Reviews
Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. Read Reviews
Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. Read Reviews
AgencyAnalytics is an SEO reporting software solution for marketing agencies. Read Reviews
Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Read Reviews
BrightEdge is a software platform whose Data Cube provides marketers a web-wide understanding of billions of pieces of content and consumer intent. Read Reviews
A marketing platform consists of a set of tools designed to assist marketers and SEO experts in their work. Read Reviews
UpCity is an online marketplace that connects companies with proven digital marketing service providers and agencies. Read Reviews
Every vendor in the SEO Software category will have a different set of pricing packages for its product and every package will include a different set of features. Below we list the general pricing for the most affordable package provided for each service. Please note that advanced features may have an extra cost.
An analysis of what type of devices and operating systems are supported by the listed B2B solutions in the SEO Software category, including mobile platforms and web-based solutions.
Find out which languages and countries are supported by the top B2B apps in the SEO Software category, including apps aimed at international markets and created for multi-cultural teams of employees.
Learn what pricing models are supported by the vendors in the SEO Software category to check which one matches your business needs and budget best. Keep in mind that specific software can provide free or freemium accounts for you to test first.
An analysis of which groups of customers a specific B2B software in the SEO Software category aims for, from small businesses and non-profits to large enterprises.
An overview of what styles of product deployement are provided by each B2B vendor in the SEO Software category. Although the majority of modern SaaS solutions are cloud-based certain services might offer an on-site deployment model too.