1. What Is SEO Software?
2. Best SEO Software Products
3. Top 12 Most Popular SEO Software
4. All SEO Software Reviews
5. Types of SEO Software
6. Examples of SEO Software

Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking.

Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader MOZ Local, and other recommended solutions in this category.

SEO software is used by individuals and businesses to improve the rankings of their website in search engine results. The trick is to select the best SEO software solution for your specific needs. However, this can be a hard task given the scores of good quality programs out there. We help you by providing information on the features and factors to look for in your search.

Get to know each product with free trial

We recommend you start by signing up for the free trials or demo offered by some of the best SEO software providers. This will enable you to check out each system’s features free of cost and learn whether it can be beneficial for your needs. You can visit the websites of these leading SEO software tools to check if they offer a free trial: Moz Pro, SEMrush, Moz Local, Raven Tools, and Ahrefs. Read our detailed SEO software reviews to get a general comparison of these and other leading platforms in this category.

Targeted Businesses

SEO software tools are used by marketing and product executives and teams, as well as SEO experts to learn about areas where they can improve their web properties to get higher rankings in popular search engines.

Examples of SEO Software

• Moz Pro: You can improve rankings and search engine visibility with Moz Pro’s complete SEO toolset. The app is powered by SEO metrics such as Domain Authority and Page Authority to give you high-quality data to do your job.
• SEMrush: A leading marketing software used by more than one million global professionals to power their SEO activities. SEMrush is a versatile and robust intelligence suite for online marketing and offers tools for SEO, PPC, social media, and video advertising research.
• Moz Local: Moz Local SEO can help your business stand out in search engine results. It is also a paid business listing syndication and distribution service.
• Raven Tools: An online marketing product for SEO, PPC, content marketing, social media and more. The app provides data to make your work easier.
• Ahrefs: a system that offers users with the world’s largest index of live backlinks. The service provides businesses of all sizes and individuals with a reliable and solid backlink checker tool that delivers detailed backlink profiles for any URL or website

Types of SEO Software

The different types of SEO software are listed below:

• Link Building: Link building tools can assist you to automate the process of link building.
• Analysis of Backlinks: Backlinks analysis tools help to check the incoming links of a specific page. They also help in analyzing the quality of the links. Another advantage is this SEO tool can analyze the link building strategies of your competitors which you could use to improve your website’s ranking.
• Research of Keywords: Before the advent of keyword research tools, keywords were found manually. Today, keyword research is done by SEO software.
• Technical SEO: Technical SEO tools sweep your site and check it for inconsistencies. The tool looks at all the pages, links, status codes, and meta descriptions, and gives you a detailed report on what needs to be improved to make your site more effective.
• Tracking of Ranks: A rank tracking tool helps you to track where your links are in the results pages. This knowledge can help you improve your SEO campaigns.
• Optimization of Content: Content optimization tools provide new ideas to write about and ensure your content is fully optimized before you post it online.

Key Features of SEO Software

Assistance for keyword targeting

You don’t have to do the tedious keyword research on your own. SEO software can do deeper research with quicker and more detailed results.  Features include keyword rank tracking, Return on Investment (ROI) prioritization, and keyword density analysis.

Competition analysis

You can find out about the SEO strategies used by your competitors and analyze them including their site architecture and the keywords they are targeting.

HTML validation and bad link removal

HTML errors and dead links can impact your page rank. SEO software can help you to find these on your site so that you can repair them quickly.

Website auditing

A site audit will analyze your site and offer suggestions to improve your rankings.  It offers a great way to find out new opportunities to enhance your website.

Benefits of SEO Software

Successful SEO strategy starts with starting early and sustaining the campaign with good focus and attention. As competition is intense in all industries, a website with good visibility and ranking in search engines has become essential for business success. Our in-depth comparisons indicate that SEO software solutions offer the following practical benefits:

• A constant stream of sales opportunities
• The chance to score over your competitors
• An adjustable solution that can withstand changes in search engine algorithm
• Connect with customers through multiple devices (mobile and desktop)
• Diversify communication channels and lead sources
• Engage customers through relevant content
• Global exposure for your online business
• Improve brand awareness
• Invoke authority, trust, and credibility
• Impressive high rankings for greater visibility and access

Latest Trends

Google’s AMP

Google has launched its Accelerated Mobile Pages (AMP) project to build a more user-friendly mobile web with this new standard for creating web content for mobile devices. In short, this new standard provides rules to form a simpler version of HTML. The advantage is pages created in compliance with AMP load much more swiftly on all mobile devices.

Personal branding

The internet is a crowded place and businesses are using personal branding strategies to stand out in the market. One effective method is the use of branded URLSs which help you to make your business more personal. There are many benefits offered by personal branded URLs as they help your site score highly on Google’s search algorithms which boosts your SEO campaigns.

Potential Issues

Low quality tools

You need to do proper research and homework to zero in on a good quality SEO software solution. Otherwise, you may end up investing in a cheap product which may give your low quality keywords, duplicate tags, and broken links.

Black hat SEO tools

Black hat SEO tools use techniques such as plagiarism through article spinning, link building using the same keyword, and increasing the keyword density in articles. These methods can boost your site’s search engine ranking instantly. But the gains are temporary because once search engines detect the malicious black hat activities, they will penalize your site, pull down its ranking, and block ad serving networks.