Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking.
Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader MOZ Local, and other recommended solutions in this category.
Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. Read Reviews
Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. Read Reviews
BrightEdge is a software platform whose Data Cube provides marketers a web-wide understanding of billions of pieces of content and consumer intent. Read Reviews
SEO tools are used by individuals and businesses to improve the rankings of their website in search engine results. The trick is to select the best SEO tools for your specific needs. However, this can be a hard task given the scores of good quality programs out there. We help you by providing information on the features and factors to look for in your search.
Get to know each product with free trial
We recommend you start by signing up for the free trials or demo offered by some of the best SEO applications providers. This will enable you to check out each system’s features free of cost and learn whether it can be beneficial for your needs. You can visit the websites of these leading SEO tools to check if they offer a free trial: Moz Pro,SEMrush,Moz Local,Raven Tools, andAhrefs. Read our detailed SEO software reviews to get a general comparison of these and other leading platforms in this category.
Targeted Businesses
SEO software tools are used by marketing and product executives and teams, as well as SEO experts to learn about areas where they can improve their web properties to get higher rankings in popular search engines.
Examples of SEO Software
Moz Pro: You can improve rankings and search engine visibility with Moz Pro’s complete SEO toolset. The app is powered by SEO metrics such as Domain Authority and Page Authority to give you high-quality data to do your job.
SEMrush: A leading marketing software used by more than one million global professionals to power their SEO activities. SEMrush is a versatile and robust intelligence suite for online marketing and offers tools for SEO, PPC, social media, and video advertising research.
Moz Local: Moz Local SEO can help your business stand out in search engine results. It is also a paid business listing syndication and distribution service.
Raven Tools: An online marketing product for SEO, PPC, content marketing, social media and more. The app provides data to make your work easier.
Ahrefs: a system that offers users with the world’s largest index of live backlinks. The service provides businesses of all sizes and individuals with a reliable and solid backlink checker tool that delivers detailed backlink profiles for any URL or website
Types of SEO Software
The different types of SEO software are listed below:
Link Building: Link building tools can assist you to automate the process of link building.
Analysis of Backlinks: Backlinks analysis tools help to check the incoming links of a specific page. They also help in analyzing the quality of the links. Another advantage is this SEO tool can analyze the link building strategies of your competitors which you could use to improve your website’s ranking.
Research of Keywords: Before the advent of keyword research tools, keywords were found manually. Today, keyword research is done by SEO software.
Technical SEO: Technical SEO tools sweep your site and check it for inconsistencies. The tool looks at all the pages, links, status codes, and meta descriptions, and gives you a detailed report on what needs to be improved to make your site more effective.
Tracking of Ranks: A rank tracking tool helps you to track where your links are in the results pages. This knowledge can help you improve your SEO campaigns.
Optimization of Content: Content optimization tools provide new ideas to write about and ensure your content is fully optimized before you post it online.
Key Features of SEO Software
Assistance for keyword targeting
You don’t have to do the tedious keyword research on your own. SEO software can do deeper research with quicker and more detailed results. Features include keyword rank tracking, Return on Investment (ROI) prioritization, and keyword density analysis.
Competition analysis
You can find out about the SEO strategies used by your competitors and analyze them including their site architecture and the keywords they are targeting.
HTML validation and bad link removal
HTML errors and dead links can impact your page rank. SEO software can help you to find these on your site so that you can repair them quickly.
Website auditing
A site audit will analyze your site and offer suggestions to improve your rankings. It offers a great way to find out new opportunities to enhance your website.
Benefits of SEO Software
Successful SEO strategy starts with starting early and sustaining the campaign with good focus and attention. As competition is intense in all industries, a website with good visibility and ranking in search engines has become essential for business success. Our in-depth comparisons indicate that SEO software solutions offer the following practical benefits:
A constant stream of sales opportunities
The chance to score over your competitors
An adjustable solution that can withstand changes in search engine algorithm
Connect with customers through multiple devices (mobile and desktop)
Diversify communication channels and lead sources
Engage customers through relevant content
Global exposure for your online business
Improve brand awareness
Invoke authority, trust, and credibility
Impressive high rankings for greater visibility and access
Latest Trends
Google’s AMP
Google has launched its Accelerated Mobile Pages (AMP) project to build a more user-friendly mobile web with this new standard for creating web content for mobile devices. In short, this new standard provides rules to form a simpler version of HTML. The advantage is pages created in compliance with AMP load much more swiftly on all mobile devices.
Personal branding
The internet is a crowded place and businesses are using personal branding strategies to stand out in the market. One effective method is the use of branded URLs which help you to make your business more personal. There are many benefits offered by personal branded URLs as they help your site score highly on Google’s search algorithms which boosts your SEO campaigns.
Potential Issues
Low-quality tools
You need to do proper research and homework to zero in on a good quality SEO software solution. Otherwise, you may end up investing in a cheap product which may give your low-quality keywords, duplicate tags, and broken links.
Black hat SEO tools
Black hat SEO tools use techniques such as plagiarism through article spinning, link building using the same keyword, and increasing the keyword density in articles. These methods can boost your site’s search engine ranking instantly. But the gains are temporary because once search engines detect the malicious black hat activities, they will penalize your site, pull down its ranking, and block ad serving networks.
Disaster recovery and security are two important aspects that need to be considered by SaaS purchasers when analyzing potential vendors.
Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted vendors: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your main site and your disaster recovery site positioned in different geographical locations?
You need to be aware that many SaaS vendors do not use enterprise-grade infrastructure to install SaaS apps. Many solutions have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT applications. The solution is to decrease the number of providers so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS vendors the following questions about security: Is your organization SAS70 compliant? What security processes are used at your data centers? What security audits and guidelines does your company follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research methodically and get the answers to the above questions before you invest in an appropriate SaaS solution.
Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. Read Reviews
Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. Read Reviews
BrightEdge is a software platform whose Data Cube provides marketers a web-wide understanding of billions of pieces of content and consumer intent. Read Reviews
Our review platform utilizes our certified SmartScore™ mode to evaluate all the software in the SEO Software category so that we can help you pick the best possible software. It includes the following metrics: main functionalities, collaboration capabilities, customization, integration, ease of use, help & support, how secure a software is, mobility, ratings in media. As of now, MOZ Local is the leader in this category and our experts are really satisfied with it. After extensive research and analysis it got the best results among its competitors and we strongly suggest that you consider it as one of the choices for your business.
A look at total user satisfaction with the software in our SEO Software category based on our unique algorythm that gathers client reviews, comments and opinions across a broad range of social media sites in order to help you make an informed purchase choice.
99%
94%
100%
99%
100%
95%
94%
85%
100%
100%
Pricing Read More
Each vendor in the SEO Software category will have a different group of pricing plans for its product and each plan will include a different set of features. Below we list the overal pricing for the most affordable plan available for each app. Please note that advanced features may have an extra cost.
$9
$99.95
$11.4
$99
$39
$99
$99
by quote
$100
$18.60
Devices Supported Read More
An overview of what type of devices and operating systems are supported by the listed B2B tools in the SEO Software category, including mobile platforms and web-based solutions.
Windows
Android
iPhone/iPad
Mac
Web-based
Laguages Supported Read More
Find out what languages and countries are supported by the popular B2B services in the SEO Software category, including solutions intended for international markets and created for multi-cultural teams of employees.
Pricing Model Read More
Learn what pricing plans are offered by the vendors in the SEO Software category to see which one matches your business needs and expenses best. Keep in mind that specific software can provide free or freemium accounts for you to test first.
Free
Monthly payment
One-time payment
Annual Subscription
Quote-based
Customer Types Read More
A brief look at which groups of companies a given B2B platform in the SEO Software category aims for, from small businesses and non-profits to big enterprises.
Small Business
Large Enterprises
Medium Business
Freelancers
Deployment Read More
A summary of what styles of software deployement are provided by each B2B vendor in the SEO Software category. Even though almost all modern SaaS solutions are cloud-based there are services might offer an on-site deployment model too.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
